Make it interesting and informative to convert visitors into customers. That is, talk about the experience you bring to the table.
Which page of your website gets the most visitors? After your site gets potential customers interested in your products or services, they naturally head to your About Us page--often within three to four clicks--to make sure your company is the right choice to provide those products and services.
Of course writing about yourself and your business is awkward, so many About Us pages read something like this: But it says nothing. So take a different approach. Make sure your About Us page gives potential customers what they need to feel comfortable choosing you: Forget what you do.
So what do potential customers want to know? At a basic level, first-time visitors want to know you own a real business with real capabilities. What questions do customers typically ask during sales calls? What information tends to seal a deal or win over a hesitant customer?
If I want to outsource product fulfillment, "providers of outstanding customer experiences" means nothing to me, but " Think facts, not superlatives.
Many About Us pages are filled with words like visionary, outstanding, disruptive, excellent, world-class, cutting edge If your business really is outstanding, give me facts: Describe what your business hopes to achieve and how you plan to achieve it.
Give me the chance to decide if I want to jump on board with you. Check out a few About Us pages: Generally speaking, the smaller the business the "fluffier" the content.
Be who you really are and make that your advantage. Start-ups are cool, and so is bootstrapping. Speaking of being who you are Always use photos of real people and places.
He just looks silly. If I want to build a sustainable facility, finding an engineer with LEED accreditation may be important.
If I want a wedding photographer, finding one who is a member of the Wedding Photojournalist Association may not be so important, especially since the acceptance requirements are easy to meet. Awards can also add credibility, but pick the few that make the most impact on potential customers.
A great About Us page should be a work in progress. Whenever you land major customers, add expertise and capabilities, enter new markets, open new locations, etc.
Make sure your About Us page always matches what you would say if I asked you about your company today. Ask people who know little or nothing about your business to read your About Us page and then describe what you do. Asking for input is a great reason to reach out, and most people will be flattered by the fact you want their opinion.
Finally, get over yourself. Either way, get over yourself. The end result is too important.Whether you don’t like writing about yourself, you’re not sure what goes there or because the whole thing just makes you feel plain awkward, writing the business About Us page is a task that intimidates many small business owners.
10 Rules For Writing A Compelling ‘About Me’ Page. filed in Brand Story, Brand Strategy, Entrepreneurship, Marketing. Writing the perfect pitch and crafting a compelling bio is difficult.
That’s why whole industries exist to enable us to tell our stories better. Copywriters, creative directors and brand strategists like me wouldn’t.
If you aren't particularly modest, writing your About Us page is really fun, so you go way over the top. Either way, get over yourself.
The end result is too important. Whether you don’t like writing about yourself, you’re not sure what goes there or because the whole thing just makes you feel plain awkward, writing the business About Us page is a task that intimidates many small business owners.
You think you know what you want to say, but then you get to that.
Your About page is one of the most important parts of your site. It’s often one of the first places a visitor goes to decide whether or not your blog is worth their time.
Writing a good one is essential. When writing your About Us page, you don’t want to say the same things that appear on your Home page, and a long, detailed, historical summary will bore the reader. You also don’t want to .