Technology innovation in fmcg

Challenging Supply Chain, Brand Management for a diverse range of products, cut-throat competition in the global market, extensive distribution strategies, consumer frequent purchases and a gamut of other winning factors makes the industry what it is and has been over the years through an era of fast growing economies, industrial trends and buyer behavior functions.

Technology innovation in fmcg

Gold Oxi Action detergent Volvic: There are clear patterns behind why consumers pull some products and not others into their lives.

‘Customer Engagement’ is the key!

Penconek explains Jobs Theory: Successful innovators display empathy — they clearly identify the circumstance where consumers struggle or have unmet aspirations and innovate around these.

They communicate it to consumers in a simple way, allowing them to make a clear link between their need and the new product — winners can easily explain their solution to an eight-year old child.

Scholl found a manufacturer producing electronic foot files in small quantities and, after positive testing results, ended up launching in 48 countries. Sure compressed deodorant cans are a new disruptive technology, the biggest sustainable innovation the aerosol category has seen in over 30 years.

Why % of FMCG innovations fail - The Economic Times

Unilever global VP Mariano Sampietro explains: This turned out to be waste, and within waste, the biggest contributor was aluminium from cans. Secondly, you need to deliver a perceivable benefit with the product and not just a story.

Technology innovation in fmcg

Thirdly, focus on fewer innovations and sustainably support them for a longer period to finally make them big - no innovation is born big.

Lastly, the people behind the innovations make the real difference — with us, innovation always starts and ends with the consumer. The report is designed to help improve innovation outcomes, and to make every penny invested in innovation go further.

Breakthrough innovations in other markets, particularly Turkey, have also been reviewed and form part of the overall findings. NLSN is a global performance management company that provides a comprehensive understanding of what consumers Watch and Buy.

Evaluating the impact at present and exploring the upcoming benefits!

By integrating information from its Watch and Buy segments and other data sources, Nielsen provides its clients with both world-class measurement as well as analytics that help improve performance.Mar 05,  · Technology Innovation in FMCG- The New Face of Growth by Tanmoy Dey: FMCG, or Fast Moving Consumer Goods has always been a coveted industry from a career perspective.

Nivea, Robinsons, Strongbow, Vanish and Volvic are among a select group of brands to have successfully launched products classed as ‘breakthrough innovation winners’ this year – according to Nielsen’s Breakthrough Innovation Report, which analysed 8, FMCG product launches – nearly 24, new SKUs – across Western Europe.

Innovation in FMCG The FMCG industry traces its origins back to the likes of Colgate Palmolive, founded in New York in l Procter & Gamble, founded in Cincinnati, Ohio in ; and Coca-Cola, founded in in Columbus, Georgia. Technology Innovation in FMCG- The New Face of Growth FMCG, or Fast Moving Consumer Goods has always been a coveted industry from a career perspective. Challenging Supply Chain, Brand Management for a diverse range of products, cut-throat competition in the global market, extensive distribution strategies, consumer frequent purchases and a. The importance of open innovation in the FMCG sector. In Latest Features; November 14, ; Stephanie Cornwall; Senior decision-makers from these companies come to scout for, and acquire, innovation and technology through licensing, acquisition or research funding. The technology and innovations magazine for FMCG packaging.

FMCG brands focused on R&D and innovation as a means of growth have a culture that promotes using customer insights to create either the next generation of products or in some cases, new product categories. The importance of open innovation in the FMCG sector.

In Latest Features; November 14, ; Stephanie Cornwall; Senior decision-makers from these companies come to scout for, and acquire, innovation and technology through licensing, acquisition or research funding.

Nielsen analysis of 8,+ FMCG launches reveals 18 ‘breakthrough’ innovation successes

The technology and innovations magazine for FMCG packaging. Speed, agility and swiftness characterise the FMCG technology sector. Companies’ taking active participation in the digital transformation is a good sign. Organisations are resorting to integrated multi-channel solutions to ease up customer interactions.

Currently, FMCG is the fourth largest sector in the Indian economy and provides employment to around three million people accounting for approximately five% of the total factory employment in the.

What does the future of FMCG technology hold? | iTouchVision