In the opening to your Executive Summary you should give the basics. Explain how the idea was conceived, the location at which the coffee shop will be located, and introduce the owner s. While location is important for any storefront, a coffee shop is particularly dependent on a quality location. Many of your customers are going to be looking for a convenient place to pop in for their morning coffee on the way to work.
Wed, Aug 22, Subject: The operation was so clinical that only 12 bullets were fired. The Seals have spoken out because they were angered at the version given by politicians, which they see as portraying them as cold-blooded murderers on a kill mission. They were also shocked that PresidentBarack 0bama announced Bin Laden's death on television the same evening, rendering useless much of the intelligence they had seized.
Chuck Pfarrer, a former commander of Seal Team 6, which conducted the operation, has interviewed many of those who took part for a book, Seal Target Geronimo, to be published in the US this week. The Seals own accounts differ from the White House version, which gave the impression that Bin Laden was killed at the end of the operation rather than in its opening seconds.
Pfarrer insists Bin Laden would have been captured had he surrendered. There isn't a politician in the world who could resist trying to take credit for getting Bin Laden but it devaluedthe intelligence and gave time for every other Al-Qaeda leader to scurry to another bolthole, said Pfarrer. The men who did this and their valorous act deserve better.
It's a pretty shabby way to treat these guys. The first hint of the mission came in January last year when the team's commanding officer was called to a meeting at the headquarters of joint special operations command.
They told him a walled compound in Pakistan had been under surveillance for a couple of weeks. They were certain a high-value individual was inside and needed a plan to present to the president.
It had to be someone important. So is this Bert or Ernie? The Seals nicknames for Bin Laden and his deputyAyman al-Zawahiri are a reference to two Muppets in Sesame Street, one tall and thin and the other short and fat. McRaven added that a reconnaissance satellite had measured the targets shadow.
When McRaven added they would use Ghost Hawk helicopters, the team leader had no doubt. These are the most classified, sophisticated stealth helicopters ever developed, said Pfarrer.
They are kept in locked hangars and fly so quiet we call it whisper mode. Over the next couple of months a plan was hatched. A mock-up of the compound was built at Tall Pines, an army facility in a national forest somewhere in the eastern US.
Four reconnaissance satellites were placed in orbit over the compound, sending back video and communications intercepts.
A tall figure seen walking up and down was named the Pacer. Obama gave the go-ahead and Seal Team 6, known as the Jedi, was deployed to Afghanistan.
The White House cancelled plans to provide air cover using jet fighters, fearing this might endanger relations with Pakistan. Sending in the Ghost Hawks without air cover was considered too risky so the Seals had to use older Stealth Hawks.
Operation Neptune's Spear was initially planned for April 30 but bad weather delayed it until May 1, a moonless night. The commandos flew on two Stealth Hawks, codenamed Razor 1 and 2, followed by two Chinooks five minutes behind, known as Command Bird and the gun platform.
On board, each Seal was clad in body amour and night vision goggles and equipped with laser targets, radios and sawn-off M4 rifles.A one-page business plan isn’t just busy work.
It’s a clear and concise way to spur your audience into action—and to force yourself to think critically about your business. Adapt the outline for a standard business plan, and you’ll have a single-page plan that’s crisp and effective.
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