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Preface Practical exposure in the form of training is extremely important for it gives a close view of the relatives of the real business issue.
For any business student who is striving to perform outstanding it is of paramount importance that apart from theoretical knowledge, he must also gain some practical knowledge. The Project Report deals with providing an opportunity to management students to have some exposure in the real business world.
During the project I visited various pharmaceutical companies and chemists. I had studied various promotional strategies using by pharmaceutical companies. Further in the report there is Research Methodology which is including area of study, sample size, data collection methods etc.
Then report includes analysis and interpretation and findings and suggestions based on my study. Introduction to Pharma Industry: Drug abuse is becoming Marketing survey serious problem in India. Thanks to the easy availability of various addictive substances and inadequate control, drug abuse has assumed an alarming proportion both in the urban and rural areas.
Fast-growing unemployment in rural India and the outgoing personality of the average Indian have given a boost to the problem. Many research workers, social scientists and religious organisations have been regularly pointing towards the rising incidence of alcohol and drug abuse.
My project report is based on Analytical and Survey Study through questionnaire. The study deals with the comparative study of various Pharmaceutical Companies that deals in manufacturing commonly used drugs like Antibiotics, Antifungal, Topical Steroids etc.
The study is related to study their average sales in comparison with each other, their schemes and brand loyalty of customer. Besides the study also gives graphical representation for these companies based on the information gathered from some of the dealers chosen for this very study.
An Introduction Pharmaceuticals are medicinally effective chemicals, which are converted to dosage forms suitable for patients to imbibe. In its basic chemical form, pharmaceuticals are called bulk drugs and the final dosage forms are known as formulations.
Bulk drugs are derived from 4 types of intermediates raw materialnamely: Insulin extracted from bovine pancreas. Doctors, post-diagnosis to cure a disease or disorder in the patient primarily prescribes formulations. The pharmaceutical industry is a knowledge driven industry and is heavily dependent on Research and Development for new products and growth.
However, basic research discovering new molecules is a time consuming and expensive process and is thus, dominated by large global multinationals. Indian companies have recently entered the area and initial results have been encouraging. In the global pharmaceutical market, western market are the largest and fastest growing due to introduction of newer molecules at high prices.AccuData Integrated Marketing drives success for thousands of businesses with our consumer and B2B data, including mailing list services and database .
Create a marketing survey in minutes and get the data you need to improve customer satisfaction, products, prices, creative campaigns, and more. May 14, · How to Make a Market Survey. Market surveys are an important part of market research that measure the feelings and preferences of customers in a given market.
Varying greatly in size, design, and purpose, market surveys are one of 95%(46). It's been another wild year in search marketing. Mobilegeddon crushed our Twitter streams, but not our dreams, and Matt Cutts stepped out of the spotlight to make way for an uncertain Google future.
Marketing research is "the process or set of processes that links the producers, customers, and end users to the marketer through information used to identify and define marketing opportunities and problems; generate, refine, and evaluate marketing actions; monitor marketing performance; and improve understanding of marketing as a process.
Marketing research specifies the information . Annual Research: Content Marketing Benchmarks, Budgets and Trends. Since , CMI has surveyed content marketers to uncover insights such as: What distinguishing characteristics do top-performing content marketers possess?