A business plan is a document entrepreneurs produce to lay out a full description of the financial standing, operational plans and earning potential of an enterprise.
Sell the hottest trends and fashions with your own retail clothing store or fashion boutique. Use this free clothing line business plan to get your business started, including setting up an online clothing store.
We will locate Booming Boutique in downtown Pleasantville, Florida, which is a popular retirement and tourist destination. In turn, we would hope to penetrate a sizable portion of the online retail market. There are roughly 75 million Baby Boomers, half of which are women.
In Pleasantville, the current population is just fewer than 40, We will initially seek customers locally, but will increase our reach as we build our brand and secure our image. And to that end, we plan to promote our retail business with an ambitious, targeted marketing campaign, which will include a grand opening event, local media coverage, print advertising and a direct-mail campaign.
Mathews has worked ten years in the retail industry, including four years as the manager of an antique furniture shop. Our company will generate revenue from the retail sale of clothing and other merchandise. We will achieve month-to-month profitability within the first year.
We are currently seeking additional funding from outside angel investors and business loans. Start-up funds will be used for renovations, inventory and operating expenses such as rent, utilities and payroll.
Further, most of our initial investment will also be used to purchase retail equipment and inventory software — all of which will produce future benefits for the company. A small portion of our investment will be used to create an online clothing store. There are inexpensive e-commerce tools that provide a very easy way to create an online boutique store where we can sell our fashions all over the world.
We hold equal shares of ownership in the company. As our local population ages and more Baby Boomers reach retirement-age and migrate to Florida, we recognize the need for a shop that caters to the up-beat, fashion-forward Baby Boomer generation who want to look and feel young.
However, we have identified an ideal spot in the downtown district of Pleasantville. The gorgeous area includes numerous restaurants, an art gallery, coffee shop, candy store and a picturesque park in the town square.
When considering the addition of wall mounts for merchandise, multi-level clothing displays as well as creative floor planning, this facility is large enough to support future growth.
Additionally, we will be able to conduct all aspects of our business from this location since it has access to a loading dock and a back office for managers.
This includes deliveries and shipments, inventory management and administrative duties such as finance, buying and marketing. Once we launch Booming Boutique, our primary asset will be our brand, which will convey style, quality and a great shopping experience. In the long-term, it is this brand that will separate Booming Boutique from other retailers both locally and nationally.
While apparel, such as business clothing, casual wear, jeans and formal wear will be our main staple, we will also offer some accessories such as belts, scarves, and hats. Our pricing structure will remain flexible, as we will implement suggested retail pricing on common brands as well as the standard practice of keystoning prices.
Additionally, we will use a value-based pricing structure, which measures the value of our products to our customers such as easy access, quality, customer service and styles flattering to our target consumer.
We will implement end of season sales, holiday and overstock sales, multi-buy savings and promotional coupons at strategic intervals.
Because our primary concern will be ensuring our consumers are happy with the fit and style of their purchase, we will provide products tailored to all shapes and sizes of women. In addition, we will make every effort to have petite and plus size versions of our merchandise in stock.
If they are not in stock, ordering them will be easy, cheap and efficient. Further, Booming Boutique will not just be a store that sells clothes. Our clientele will benefit from an experienced, knowledgeable sales staff. Out of the gate, our goal is to implement a superior customer service system.
Beyond our friendly reception and an inviting atmosphere, Booming Boutique will also offer customers fashion information and advice. Our trained personnel will provide counsel that women simply cannot find at other clothing stores.
Our hip and qualified fashion-industry expertise will ensure our customers walk away with the perfect outfit.See how you can start your own retail bike shop! Use this example retail bike shop business plan as a helpful resource when writing a business plan of your own.
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We ask the questions, you fill in the answers. A business plan is a document entrepreneurs produce to lay out a full description of the financial standing, operational plans and earning .
A retail business buys products or services from a manufacturer or wholesaler and sells them to consumers. Simple enough, but the industry is vast — it covers everything from food and apparel to home decor and auto.
And while the size of the retail industry and the number of segments it. Get inspired with our gallery of over example business plans.
Choose the category that is closest to your own business or industry, and view a plan you like. LivePlan includes all business plan samples, so you can easily reference any of them when you’re writing your own plan. If you’re.
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